Steve, the troubled salesman

BrandingCharacter DesignIllustration
2013

Character design, brand identity / Client: Vendemore

Steve represents the troubled salesmen in this world. His problems are all about marketing, sales strategies, pipelines – very complicated stuff. So Steve was born as a friendly figure that would help explain complicated ideas simply and in a fun way.
 
Character design, brand identity.
At Helpful Strangers - for Vendemore.
Concept sketches
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