Champion of the Playground is a campaign to encourage kids to do more outdoor activity while giving them the possibility to show and compare their results with other participants on-lne, on a very special leaderboard with all the participants stacking up one on top of each other to reach the stratosphere.

Digital strategy, design, UI, game design, character design.
At Helpful Strangers - director: Fredrick Avén - for BBH London / Fruitshoot UK
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