Champion of the Playground is a campaign to encourage kids to do more outdoor activity while giving them the possibility to show and compare their results with other participants on-lne, on a very special leaderboard with all the participants stacking up one on top of each other to reach the stratosphere.
Digital strategy, design, UI, game design, character design.
Digital strategy, design, UI, game design, character design.
At Helpful Strangers - director: Fredrick Avén - for BBH London / Fruitshoot UK